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Business & Entrepreneurship

Start Your Business

Thinking of starting a business but don’t know where to start? Start Your Business is a practical course for beginners that will introduce you to entrepreneurship, business ideas, customers, pricing, basic business finances and what’s involved in getting started.If you are a complete beginner, this course will help you to turn an idea into a […]

Academy
AcademyUpdated October 4, 2026

About Course

Thinking of starting a business but don’t know where to start? Start Your Business is a practical course for beginners that will introduce you to entrepreneurship, business ideas, customers, pricing, basic business finances and what’s involved in getting started.
If you are a complete beginner, this course will help you to turn an idea into a simple action plan before wasting your time or money.

What Will You Learn?

  • Identify realistic business opportunities.
  • Evaluate and improve a business idea.
  • Identify your ideal customer.
  • Understand how a business makes money.
  • Understand basic costs, pricing and profit.
  • Learn the basic steps involved in starting a business
  • Create a practical 30-day start-up plan.

Course Content

Lesson 1.1 — What Is a Business?
A business is more than a company name, logo, registration certificate or social media page. At its simplest, a business exists because it provides something that another person or organisation is willing to pay for. A successful business therefore needs three basic things: A customer with a need → a solution → a way of making money from providing that solution. In this lesson, you will learn what makes something a real business and begin thinking about the problem your own business could solve.

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